SMART was founded in 2026 by Helen Vernon, a senior commercial leader with thirty years in automotive retail. After stepping back from a Head of Business role, she set out to build the tools she'd always wished she'd had — and to master the technology reshaping how leaders work.
What began as a suite of digital planners has grown into a branded house of four ranges: personal planners, a free AI-fluency library, a commercial toolkit for sales professionals — now extended with a premium automotive tier drawn straight from the dealership floor — and a forthcoming software product. The thread that runs through all of it is a single principle — clarity first, action second.
An interactive suite of digital planners across work, growth and wellbeing — from weekly reviews to finance, travel and study. Built on the SMART philosophy of intentional clarity; works on any device, no app required.
A free foundational library on AI fluency for leaders, built on the four-habit framework — Delegation, Description, Discernment, Diligence. Plain-language guides, a hands-on practice companion, and applied worked examples that turn everyday business data into confident decisions. Founder-led, drawn from eleven Anthropic AI certifications.
Practical commercial tools for the people who carry a number — account managers, sales leads and founders. Drawn from thirty years on the front line of sales, and bridged to work as one system.
Premium automotive tier — deeper, dealership-specific tools drawn from the retail floor: the Head of Business Playbook, the Automotive KPI Playbook, and Customer Excellence. £67 each.
A dedicated software product for automotive retail sales teams — an accountability layer giving managers and reps real-time visibility into pipeline health and commission. The deep-tech sibling to SMART Business's planning tools.
"The leaders who'll thrive next aren't the ones who fear AI or worship it — they're the ones who lead it. Clearly, with judgement, owning the outcome. That's the thinking behind everything SMART makes."
A senior automotive and commercial leader with three decades of experience, most recently at Head of Business level with full P&L accountability for multi-site operations and sizeable teams. Her background spans commercial performance, large-scale transformation across a substantial retail network, and FCA-regulated compliance.
In 2026 she earned eleven AI certifications with Anthropic and — rather than simply collect them — applied them to found and build SMART. The result is a rare blend of operational rigour and genuine, hands-on digital capability.