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SMART Planners
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Business Planner
The Business Planner
Strategy, Growth & Operations
① Business Vision
In 3 years my business will be
Mission — why we exist
Values — how we operate
② Target Customer
Who they are
Their biggest problem
How we solve it
③ Products & Services
Product / ServicePriceTarget monthly revenueStatusPriority
Annual Revenue Goal
Annual target
Revenue goal
Monthly target
Ave. per month
Current MRR
Monthly recurring
Gap to close
To reach target
Key Business KPIs
KPICurrentTargetBy whenProgress
Annual Priorities — Max 3
1
Priority
2
Priority
3
Priority
Quarterly Action Plan
Q1 Revenue target:
Action / ProjectPriorityOwnerDueStatus
Q2 Revenue target:
Action / ProjectPriorityOwnerDueStatus
Q3 Revenue target:
Action / ProjectPriorityOwnerDueStatus
Q4 Revenue target:
Action / ProjectPriorityOwnerDueStatus
Monthly Business Review
Month
Revenue this month
What drove revenue this month
What held revenue back
Biggest operational win
What needs to change next month
Customer feedback / insight
Next month's focus
Priority Progress This Month
Priority 1
Priority 2
Priority 3