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SMART Business · The complete commercial toolkit

Five tools. One commercial edge.

The SMART Commercial Suite brings together all five business guides — Key Account Director, the SaaS Commercial Playbook, Managing Change, Continuous Improvement and Emotional Intelligence — for the commercial leaders who need every angle covered.

£99.99£134
Save £34 versus buying separately
Buy the Suite · £99.99 One access code · unlocks all five · interactive & printable
✨ Launch offer — 20% off with code LAUNCH20
What's inside

Everything a commercial leader needs, in one place

Bought individually, these five come to £134. Together in the Suite, they're £99.99 — and unlock with a single access code.

Guide one

Key Account Director

Monitor, measure and grow your most important accounts — momentum, renewals, white-space and relationship health, without a heavyweight CRM.

Individually £24
See the guide →
Guide two

SaaS Commercial Playbook

The seven-part operating model for running a SaaS commercial motion — from pipeline discipline to expansion and retention.

Individually £29
See the guide →
Guide three

Managing Change

Lead change that lands — Kotter's eight steps and the Change Curve applied to project-based and ongoing change, with stakeholder mapping and objection handling.

Individually £27
See the guide →
Guide four

Continuous Improvement

The system that makes improvement continuous — the PDCA cycle, Big Important Goals, meeting rhythms, Gemba walks, check-in loops and a scored readiness gate.

Individually £27
See the guide →
Guide five

Emotional Intelligence

The human layer that runs the system — Goleman's four clusters made practical, with SBI-E difficult conversations and a psychological-safety builder.

Individually £27
See the guide →
Why the Suite

Every side of a commercial role, covered

Growing your accounts, running the commercial engine, leading the change that keeps it moving, improving relentlessly, and doing it all with people who stay engaged — most leaders juggle every one of these. The Suite gives you a considered system for each, in one consistent house style.

See inside

Five real tools, not mockups

All five SMART Business tools — Key Account Director, SaaS Playbook, Managing Change, Continuous Improvement, Emotional Intelligence
One access code unlocks every one of these — each with built-in teaching, Working with AI prompts, and a printable workbook
Who it's for

Built for people who own the commercial number

Commercial leaders

Carrying accounts, a team and a change agenda all at once.

Founders

Wearing every commercial hat while the team is still small.

Sales & account directors

Who want one coherent toolkit, not five scattered ones.

The offer
£99.99£134
All five guides · save £34
  • Key Account Director — interactive & printable
  • SaaS Commercial Playbook — all seven parts
  • Managing Change — full guide & templates
  • Continuous Improvement — the full working system
  • Emotional Intelligence — Goleman's four clusters, applied
  • One access code unlocks all five
  • Free updates as each guide improves
Buy the Suite · £99.99
✨ Launch offer — 20% off with code LAUNCH20
Save £34 vs buying separately
Free with SMART AI

Put the whole toolkit to work faster

The free SMART AI guide library shows you how to turn your commercial data into clearer decisions — a natural companion to everything in the Suite.

Explore the free guides →
Plan with intention. Execute with precision.
New to terms like QBR or KPI? See the full glossary →