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SMART Business · For account managers

Run your book from clarity, not memory.

The Key Account Director — a complete system to monitor, measure and grow your most important accounts. No heavyweight CRM required.

£24
Introductory price
Buy now · £24 Interactive & printable · saves as you type
✨ Launch offer — 20% off with code LAUNCH20
You'll be able to
  • see your whole book at a glance — momentum, risk, renewals
  • spot the quietly slipping account before it becomes a churn call
  • pre-decide your objection anchors instead of improvising
  • benchmark every quarter honestly, in one place
Why it exists

The CRM is overkill. The spreadsheet forgets.

Most account managers run their book from memory and a tab that's always out of date. The enterprise CRM is too much; the spreadsheet is too little. This is the focused middle — fast to keep current, built around the accounts where losing one would genuinely hurt.

What's Inside

Your whole book, in view

Momentum & sentiment

Track every account as gained, stabilised or lost — plus an early read on which way it's trending, before the revenue moves.

Never miss a renewal

Contract horizons, meeting logs and next-action dates, so nothing slips through the gaps unnoticed.

See the growth others miss

White-space mapping and relationship-health scoring on every account — the expansion hiding in plain sight.

Share in one click

Generate a clean status summary for your manager, or to hand over your patch — no rebuilding from memory.

A sharper quarterly review

Status, variance and opportunities pulled together — your QBR on a single page.

What great looks like

A built-in role profile — the standard the best account directors work to, in any sector.

See inside

The real tool, not a mockup

Portfolio & risk — your whole book at a glance
Portfolio & risk — your whole book at a glance · every planner has this level of built-in teaching
Who it's for

Built for the people who carry the number

Account managers

Running a serious book without the CRM to match.

Sales & commercial leads

Who need their team's accounts visible and accountable.

Founders

Holding the key relationships themselves, for now.

How They Work

Work it your way

Interactive

The working tool

Opens in your browser, saves as you type. Unlimited accounts, three tabs, one-click sharing. Nothing to install.

Printable

The workbook

A print-and-fill PDF for those who think on paper — how-to, a worked example, and the full book of account pages.

The offer
£24
Introductory price
  • The interactive planner (unlimited accounts)
  • The printable PDF workbook
  • The "What Great Looks Like" role profile
  • Free updates as it improves
Buy now · £24
✨ Launch offer — 20% off with code LAUNCH20
Want the Playbook and Managing Change too? Get all five in the SMART Commercial Suite — £99.99 →
Free with SMART AI

Turn your account data into decisions

Want to analyse your book faster? The free SMART AI guide library shows you how — including a worked example, Working With Your Numbers, that turns data like this into clear, confident calls.

Explore the free guides →
Plan with intention. Execute with precision.
New to terms like QBR or KPI? See the full glossary →